Web Marketing Forum

June 22, 2009
- Why 'invite contacts' on social media sites

The invite contacts to join on social networking sites does help the social network -- but more important is how much it can help you.  For example, on twitter when I invited my contacts I was surprised to see how many were already on twitter, and I could connect with those people right away.  This made growing my network so much faster, I now have thousands of followers on the various twitter accounts i have...

The same is true on buzzherd... I'm surprised how many businesses bother to make a nice herd on buzzherd, write a couple of blogs, but then forget to import their contact list to get the ball rolling.  Buzzherd is no different than twitter.  You need to spend time in order to get the ball rolling and start seeing some results from social media marketing. 


June 16, 2009
- The importance of constant blog writing...

Well first of all, we need to talk about why write blogs at all...

Here are some reasons buzzherd is all about the blogging:

1)  You can find current and meaningful content reading blogs -- why not provide that for your user?
2)  You build a 'herd' following by having great content -- content is king. 
3)  It's the 'skickiness' factor.  We need people coming back to us before we can impact them.  So we need content that is up to date and changing.
4)  Great for search engines optimization.  You should always take the chance to link to something or someone as well as people may be linking to you! 
5)  Become an expert in your field, dont know it -- show it.  This is worth it's weight in gold if you can establish credibility and followers
6)  Keeps your skills sharp -- I enjoy blogging because when I blog it reminds me that I do have things to share with the world and it gets me out of my head. 

Now it's your turn.  Comment here about what you get out of blogging...


June 15, 2009
- web design and marketing for SALES!

Sure anyone can build a website now adays. This is why hiring the right web designer is more important than ever. Some interesting Facts about the internet:

Netcraft said there were 186,727,854 at the end of December 2008, which translates to an increase of 1.56 million sites in November 2008 and to an increase of 31.1 million over December 2007.

So that means, every day about 60,000 websites are created?! So the bottom line is -- what are you doing to stand out?

Before starting a large web marketing campaign I test my target audience. I test an ad, conversion of that ad and sales -- sometimes before I even have the product or service ready. What should be tested? Layouts, colors, designs, and most important -- Calls to action!

For example, while helping with SEO for a client we found that the words 'Learn more' converted at a much higher percent than 'Contact Us'
Before investing tons of money in SEO and social media optimization, budget money on a great design -- and then tweaking the design using pay per click marketing. You can also begin the SEO process early as well -- because SEO is always building on itself. I believe in a phased approach:

1) Get a great design
2) Get feedback and test your design and calls to action using PPC
3) Start an agressive SEO campaign with a great SEO company
4) Make sure you have analytics installed -- every month make adjustments based on what's working!


May 21, 2009
- Using Twitter to Market your Business

Well I must say as more and more businesses sign up on Twitter, it naturally becomes more of a marketing tool... The content of the micro-blogs seemed personal at first -- twitter was never designed for business... But twitter is being used more and more for getting out your marketing messages.

The mistake business owners make is using it to SPAM other people or they only tweet about their business and they don't connect first on a social level.

I think a good rule of thumb is tweet about your business 1 out of 4 tweets you send. Here are some things to tweet about the other 3 out of 4 times:

1) Ask a question -- business or personal
2) Tell people where you are in the world or what you are doing
3) Review another business
4) Re-tweet useful tweets
5) Send advice or useful blogs on as links...


Finally, when you are tweeting about your company make sure it isn't just about the sale that expires this week. Instead imagine that everyone following you is a family member or friend. Ask them if they know anyone who could take advantage of the last week of the sale at your company. Ask them if they know anyone in your area or industry of focus.

Continue to make connections on twitter...



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